Near Intelligence CEO Anil Mathews takes Proactive's Stephen Gunnion through the company's innovative data-driven platform.
Established in 2012, Near employs vast data volumes to comprehend consumer behavior across digital and physical realms, ensuring privacy compliance through anonymization and aggregation.
Boasting 1.6 billion monthly active user IDs from 44 countries, the company analyzes behavior around visited places and connected devices. Near Intelligence's offerings revolve around three pillars: data, privacy, and AI-driven insights.
The firm caters to various industries, including retailers, real estate, restaurant chains, and media companies.
Notably, Near recently signed a significant deal with a large retailer, aiding it in identifying optimal catchment areas and attracting the right audience while gauging competition.
For real estate, Near provides geospatial consumer insights, vital post-pandemic for pricing commercial properties accurately based on evolving behavior patterns. Additionally, the company collaborates with data owners, enhancing their datasets by integrating Near's physical and digital world understanding.
The CEO anticipates AI's prominent role in Near's future endeavors and highlights the revamped Near.com website for accessible content.
Moving forward, Near Intelligence is dedicated to upholding privacy regulations across global regions and advancing insights generation without compromising privacy.
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